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, by Pete Barry
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Product details
File Size: 193207 KB
Print Length: 320 pages
Page Numbers Source ISBN: 050051898X
Publisher: Thames & Hudson; 3 edition (August 10, 2016)
Publication Date: August 10, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01IU5UY9S
Text-to-Speech:
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Amazon Best Sellers Rank:
#98,860 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
if you are buying the digital copy seriously reconsider!!! this does not come with a working index or working search capabilities. the format is as if someone scanned all the pages, and if you want to view a single page at a time (instead of both pages (i.e 1 & 2) you have to zoom in and click and drag your way through the book).
Must read for anyone looking to work as a Creative... or anyone really. Other copywriting books will tell you how to write copy for a quick sale but that's not going to get you a job at an Ad agency. 'Creative Advertising,' is one of the few books that teach how to come up with concepts that will get you The Big Idea, something that's worthy of a full-blown Ad Campaign, rather than just a one-shot Ad.I would recommend this book to anyone because it teaches you the art of brainstorming to solve a problem in a way that's never been done. Everyone should read this, whether you're trying to work in Advertising, write an awesome Tinder bio, or even break out of Prison, this book will teach you how find the solution.
Horrible. Now a book but some sort of screen grabs on a multipage digital document. Has none of the features of a proper Kindle book and and top is exceptionally expensive for the subpar offer.
This book is amazing! I am only about halfway through it, but the concepts and "tools" (guidelines) that he brings up are very helpful. The pages are nice and thick, so there is no worry about handling the book gently. All of the art and ads are sketched out, which gives it a nice look. Easy reading, and enjoyable reading. Would recommend to the advertiser out there.
The bible of advertising concepting for me. Excellent way into the process of presenting work, especially as an art director. I would buy 30 copies and distribute around my office if that wasn't crazy. Wait, maybe I will....
This the the advertising bible. If all advertising followed what is written in this book, it would be a better place with less "IN YOUR FACE" advertising. It would create a world of more thought provoking and relationship based branding influence.It reminds you that advertising starts at the concept and is an art that you have to slowly build and perfect.Thank you Pete, I see my job in a different light.
I've been looking for a book about the proper way to collect and process ideas and form them into functioning campaigns for a while now. There are tons of books about the process of selling and the process of design and creating but this book covers what you want to know about the steps before all of that. Thinking about what the client wants and the best ways to approach those situations. Great book - huge fan!
Perfection. I love it, I love it, I love it.Even if you work in advertising you really want to refresh with this book.I love the illustrations too, they help keep focus on the content
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